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BtoB

Samsung launches global ad campaign

Published on .

Seoul—Samsung Electronics launched the first phase of a new global ad campaign called "Imagine," created by Berlin Cameron/Red Cell, New York.

The campaign was launched this week with TV spots in the U.S. and 35 other countries that ask viewers to imagine how Samsung technology could improve their lives. Print, online and outdoor ads will follow.

The budget was undisclosed.

—Kate Maddox

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