×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Samsung launches Four Seasons of Hope Charity

Published on .

Most Popular
New York--Samsung Electronics Co. kicked off its Four Seasons of Hope National Charity with a star-studded event May 16. The program features four charities linked to star athletes, and will be supported by Samsung's retail partners. The charities are Joe Torre Family Foundation, Boomer Esiason Foundation, Magic Johnson Foundation and Arnold Palmer Hospital for Children & Women. The retailers--Best Buy for basketball; Sears, Roebuck and Co. for football; CompUSA for golf; and Radio Shack for baseball--will encourage their customers to donate to the charities.
In this article: