San Francisco—San Francisco International Airport (SFO) has launched an ad campaign with the tagline, "SFO: Good to go," promoting its low fares, services and amenities.
The campaign is the result of a partnership among SFO, Bay Area Rapid Transit, the San Francisco Municipal Railway and the San Francisco Convention & Visitors Bureau.
As part of a barter program with these agencies, ads for SFO are appearing on buses, cable cars, street pole banners and in railway stations.
SFO is also offering a co-op advertising program to airlines that wish to participate in the campaign.
The ad campaign was developed by marketing communications agency M-Line, San Francisco. The budget was $250,000.