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BtoB

San Francisco Airport launches ad campaign

Published on .

San Francisco—San Francisco International Airport (SFO) has launched an ad campaign with the tagline, "SFO: Good to go," promoting its low fares, services and amenities.

The campaign is the result of a partnership among SFO, Bay Area Rapid Transit, the San Francisco Municipal Railway and the San Francisco Convention & Visitors Bureau.

As part of a barter program with these agencies, ads for SFO are appearing on buses, cable cars, street pole banners and in railway stations.

SFO is also offering a co-op advertising program to airlines that wish to participate in the campaign.

The ad campaign was developed by marketing communications agency M-Line, San Francisco. The budget was $250,000.

—Kate Maddox

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