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BtoB

Sandler O’Neill breaks new campaign

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New York—Sandler O’Neill + Partners, a financial services firm, debuted the latest phase of its rebranding campaign. The campaign, with the tagline “The Power of Plus,” was first introduced last year to reposition Sandler as a leader in the investment banking industry. The campaign was developed by Doremus, New York. New elements include a redesigned Web site at www.sandleroneill.com, print ads in Community Banker, Independent Banker, Buy Side and Bloomberg Markets, online ads and outdoor. The budget was undisclosed.
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