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BtoB

Sanford selects Ogilvy Chicago

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Chicago--Sanford, a unit of Newell Rubbermaid, has selected Ogilvy Chicago to handle its advertising. Ogilvy will be the lead advertising agency for Sanford’s products, including Paper Mate and mechanical writing instruments. The company is planning more than 50 new product introductions in 2004. Spending was undisclosed.
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