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BtoB

SAP debuts social analytics tool for CRM

Published on .

Weinheim, Germany—Operations and marketing technology company SAP has released a new tool that analyzes social sentiment to augment CRM database profiles. SAP's Social Contact Intelligence application uses natural-language processing and predictive analytics to identify the sentiment, including likes and dislikes, expressed socially by contacts within a company's CRM database, SAP said in a statement. The new tool is in beta with a small set of customers. It is part of SAP's Customer Engagement Intelligence application, which also includes segmentation targeting, customer value analysis to identify cross-selling opportunities and mobile sales tools.
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