SAP forms CRM advisory board

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Newtown Square, Pa.--SAP AG has formed the SAP Global CRM Advisory Board, which comprises several major marketers such as Computer Sciences Corp., Kimberly-Clark Corp., Siemens AG and W.W. Grainger Inc. One of the group's primary goals will be to define the future of CRM through the creation of "a series of guiding principles," according to SAP.
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