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SAP launches global ad campaign

Published on .

New York—SAP kicked off a global ad campaign called “Run Like Never Before.” The integrated effort—created by Ogilvy & Mather, New York—includes TV, print, online and mobile. It coincides with SAP's 40th anniversary and highlights the software company's recent advancements in memory and cloud computing, mobile technology and analytics. The campaign was shot in such locations as China, Hong Kong, India, South Africa and the U.K., and reflects SAP's global reach. The budget was undisclosed.
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