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BtoB

SAP names Becher worldwide CMO

Published on .

Palo Alto, Calif.—SAP announced that Jonathan Becher has been appointed worldwide CMO, succeeding Martin Homlish, who left SAP in April to become exec VP-CMO at Hewlett-Packard Co. Becher was previously exec VP-marketing at SAP, and he has served as acting CMO for the past four months. Becher joined SAP in 2007 when it acquired Pilot Software, for which he served as president-CEO.
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