Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


SAP plans new CRM product launch Tuesday

Published on .

San Francisco--SAP America Inc. plans tomorrow to begin a major Web marketing campaign for its launch of a new generation of customer relationship management software and services. The U.S.-based arm of enterprise resource planning developer SAP AG will feature a Webcast and online discussion to launch mySAP CRM. Representatives of McKinsey & Co. will join Wolfgang Kemna, CEO of SAP America.
Most Popular
In this article: