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BtoB

SAP plans new CRM product launch Tuesday

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San Francisco--SAP America Inc. plans tomorrow to begin a major Web marketing campaign for its launch of a new generation of customer relationship management software and services. The U.S.-based arm of enterprise resource planning developer SAP AG will feature a Webcast and online discussion to launch mySAP CRM. Representatives of McKinsey & Co. will join Wolfgang Kemna, CEO of SAP America.
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