BtoB

SAP succeeds in banning Siebel ads in Germany

Published on .

Reprints Reprints

San Mateo, Calif.--SAP AG won a court ruling that bans all advertising by software rival Siebel Systems Inc. in Germany. The banned ads pit the performance of Siebel software against that of SAP software, with the tagline, "Siebel. The #1 CRM vendor within the SAP installed base." Siebel said it would comply with the court order, although it defended the ads as being accurate.
In this article:
Most Popular