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BtoB

SAP updates CRM product

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Lisbon, Portugal--The latest version of SAP AG's Web-based mySAP customer relationship management product launched Thursday at the company's Sapphire user conference in Lisbon. The new version is the vendor's first attempt to tie all company applications into one portal interface. Among its functions, mySAP will enable the creation of various "roles" for titles such as VP of sales, head of human resources and customer service representative.
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