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Agency: Ogilvy & Mather, New York Target audience: Business decision-makers Campaign objective: Show how SAP's solutions can offer businesses transparency and accountability Media: Print (BusinessWeek, The Economist, The Financial Times, The Wall Street Journal), online, outdoor Budget: Undisclosed Agency: Venables Bell & Partners, San Francisco Target audience: Computer buyers Campaign objective: Promote Intel as a brand that is developing technology to help move society forward Media: TV (CBS, CNN, TLC), print (People, Sports Illustrated, Time), online (CNN.com, Hulu.com, Yahoo.com), outdoor Budget: Undisclosed ? Kronos Campaign: “Workforce Management Doesn't Have to Be So Hard” Media: Print, online Agency: Mechanica, Newburyport, Mass. Target audience: IT and HR decision-makers ? “Financial Times” Campaign: “We Live in Financial Times” Media: Print, online Agency: DDB London Target audience: Business professionals
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