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BtoB

Sapient acquires marketing analytics company

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Boston—Marketing and technology company Sapient Corp. has acquired marketing analytics company (m)PHASIZE. Financial terms of the deal were not disclosed. (m)PHASIZE offers forecasting technology that analyzes how customers will respond to variables when influenced across different channels, including traditional and digital media. Sapient said the acquisition will be particularly useful in allocating marketing budgets for clients of its SapientNitro agency.
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