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BtoB

Sapient names CMO

Published on .

Cambridge, Mass.--Sapient, an Internet professional services firm, has appointed Merle Sprinzen as CMO. She will oversee Sapient's global marketing strategy. Most recently, she spent five years with Andersen Consulting, New York, where as global director of marketing and communications for electronic commerce, she was responsible for developing the marketing strategy for Andersen's e-commerce program.
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