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SapientNitro appoints Carlson exec creative director for LA office

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Los Angeles—Digital agency SapientNitro announced that Valerie Carlson has been named executive creative director for its Los Angeles office. She succeeds Anthony Yell, who left the agency last year to become executive creative director at MRM East, New York. Carlson was previously VP-creative at Razorfish, Los Angeles. In her new role, she will lead creative for the office and report to Gary Koepke, chief creative officer-North America.
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