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SAS buys ad server company aiMatch

Published on .

Cary, N.C.—Business and marketing analytics company SAS Institute has acquired aiMatch, a company that helps publishers sell and manage online ad inventory. Financial terms were not disclosed. SAS said it will combine aiMatch's software offerings with its own. Current aiMatch customers include Australian publisher APN Digital, image-sharing site Photobucket Corp. and telecommunications company Pinger Inc.
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