Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.



Published on .

Agency: In-house As a rule, Chasers detests reversed type. So why do we like this ad from SAS so much? First, the headline: “The business value behind BIG DATA.” It's simple, but it promises important information about a topic currently intriguing and frightening business executives across a swath of industries. The copy then delivers on the headline's promise with concrete examples of the “business value,” such as: “A leading bank reduced loan default calculation times from 96 hours to just 4.” We're convinced, but we wonder: Who is the guy randomly placed in the upper right-hand corner of the ad? Rating: 3 stars
Most Popular
In this article: