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Agency: In-house As a rule, Chasers detests reversed type. So why do we like this ad from SAS so much? First, the headline: “The business value behind BIG DATA.” It's simple, but it promises important information about a topic currently intriguing and frightening business executives across a swath of industries. The copy then delivers on the headline's promise with concrete examples of the “business value,” such as: “A leading bank reduced loan default calculation times from 96 hours to just 4.” We're convinced, but we wonder: Who is the guy randomly placed in the upper right-hand corner of the ad? Rating: 3 stars
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