Scan this post: What marketers need to know about 2D barcodes

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Forrester analyst Melissa Parrish says 2D barcodes are the new “shiny objects” in mobile marketing. “The result? More and more clients have come to me and said, ‘I'm working on my QR code strategy, and...,” Parrish writes. In her blog she gives some strategies for using 2D barcodes effectively.
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