Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Scan this post: What marketers need to know about 2D barcodes

By Published on .

Forrester analyst Melissa Parrish says 2D barcodes are the new “shiny objects” in mobile marketing. “The result? More and more clients have come to me and said, ‘I'm working on my QR code strategy, and...,” Parrish writes. In her blog she gives some strategies for using 2D barcodes effectively.
Most Popular
In this article: