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Scandinavian Airlines launches ad campaign

Published on .

New York--Scandinavian Airlines System has launched a new ad campaign aimed at cost-conscious business travelers. The campaign has the tagline “Economy extra” and was developed by Needleman Drossman & Partners. It includes print and radio in the Washington, D.C., area. Ads promote a new class of seating that offers 30% more room than traditional coach class.
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