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BtoB

Schermer Kuehl changes name to Schermer

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Minneapolis—B-to-b agency Schermer Kuehl announced a name change to Schermer, reflecting the departure of Scott Kuehl, agency co-founder and executive creative director, in 2007.

“With the departure of Scott Kuehl coinciding with the recession that started in 2007, we felt that continuity in our business, even our name, was vital,” said Chris Schermer, president of Schermer, in a statement.

The name change coincides with the agency's 15-year anniversary this month.

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