BtoB

Schermer names Frett VP-experience and engagement

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Minneapolis—B-to-b agency Schermer, Minneapolis, has appointed Paul Frett VP-experience and engagement, a new role at the agency. Frett was previously VP-experience and engagement at digital agency Atomic Playpen, Minneapolis. In his new role, he will be responsible for leading brand and digital strategy for Schermer's clients.
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