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BtoB

Schober, Harte-Hanks to cross-sell lists, data

Published on .

Ditzingen, Germany—The Schober Information Group, a European business information provider, and direct marketing company Harte-Hanks announced plans to cross-sell each other's proprietary German lists and data to b-to-b marketing clients. The companies said that if the venture is a success, they may pursue cooperative approaches in other European markets.

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