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Schonfeld & Associates projects ad spending increases in 2008

Published on .

Libertyville, Ill.—Ad spending will increase across most industry categories next year, according to Schonfeld & Associates’ annual Advertising Ratios & Budgets forecast.

The forecast projects ad spending trends for more than 5,000 companies in more than 300 industry segments.< p> The top-spending ad category next year, according to Schonfeld, will be automotive, with the industry projected to spend $32.6 billion on advertising, up 5.9% over this year.

The pharmaceutical industry will be another top ad spender next year, with expected ad spending of more than $23.0 billion, up 7.6% over this year.

Other industries that are expected to increase ad spending next year include semiconductor makers (up 10.0%), PC manufacturers (up 9.0%) and telecommunications providers (up 5.7%). The report also provides advertising-to-sales ratios for the top 200 ad categories this year. Categories with the highest ad/sales ratios include transportation services (16.9%); distilled and blended liquor (15.6%); perfume, cosmetics and toiletries (13.7%); and books (11.7%).

More information about the report is available at www.saibooks.com .

—Kate Maddox

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