Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Schonfeld & Associates projects modest ad spending recovery next year

By Published on .

Libertyville, Ill.—Research firm Schonfeld & Associates projects a modest recovery in ad spending next year.

In its annual “Advertising Ratios & Budgets” report, Schonfeld & Associates provides ad spending forecasts across 330 industries and more than 4,600 individual companies.

The report projects that large diversified food companies will spend more than $30 billion on advertising next year, up 1.2% from this year. The pharmaceutical industry will spend more than $24 billion on ads, up 5.4% over this year.

Other big ad spenders next year will be wireless communications providers (approximately $24 billion); automotive companies (more than $18 billion); and telecommunications service providers (an estimated $17 billion). More information about the report is available at www.saibooks.com.

Most Popular
In this article: