According to the study, diversified food companies are expected to spend $26.6 billion on advertising in 2005, up 8.3% from 2004.
The pharmaceutical industry is expected to increase ad spending by 7% in 2005, approaching the $20 billion mark.
Advertising growth by telecommunications service companies will be up only slightly in 2005, with estimated spending of approximately $21.1 billion. Ad spending for wireless communications services will continue increasing, up 7.7% to $ 8.9 billion.
Next year will show continued demand for computer products, according to the study, with PC manufacturers expected to increase ad spending by 10%. For prepackaged software, ad spending will rise an estimated 5.9%.