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BtoB

Schonfeld & Associates releases 'Advertising Ratios & Budgets' study

Published on .

Riverwoods, Ill.—Schonfeld & Associates has released the 28th edition of its annual study, “Advertising Ratios & Budgets,” which forecasts global ad spending and advertising-to-sales ratios for more than 300 industry segments.

According to the study, diversified food companies are expected to spend $26.6 billion on advertising in 2005, up 8.3% from 2004.

The pharmaceutical industry is expected to increase ad spending by 7% in 2005, approaching the $20 billion mark.

Advertising growth by telecommunications service companies will be up only slightly in 2005, with estimated spending of approximately $21.1 billion. Ad spending for wireless communications services will continue increasing, up 7.7% to $ 8.9 billion.

Next year will show continued demand for computer products, according to the study, with PC manufacturers expected to increase ad spending by 10%. For prepackaged software, ad spending will rise an estimated 5.9%.

—Kate Maddox

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