Schubert Communications changes name to Schubert b2b

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Downingtown, Pa.—Marketing communications agency Schubert Communications has changed its name to Schubert b2b, reflecting the company's exclusive focus on b-to-b. The agency, which marks its 35th anniversary this year, serves clients in such industries as metalworking, biotechnology and computer technology. “We wanted our own brand to clearly communicate that unique dedication to b-to-b companies,” said Rich Carango, Schubert b2b president, in a release. The company has updated its red “S” logo and revised its identity graphics, website and collateral with the new name.
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