×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Schwaab selects Direct Media as list manager

Published on .

Most Popular

Greenwich, Conn.—Direct Media’s BtoB List Management Group has been appointed the exclusive list manager for Schwaab’s Business Product Buyers list. The 120-year-old cataloger targets small-business owners, office managers, purchasing directors and the SOHO market with office supplies. The list contains more than 275,000 names and phone numbers. It was previously managed by Response Media Products and, before that, by Direct Media.

In this article: