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BtoB

Screen Digest acquires Adams Media Research

Published on .

London—Screen Digest Ltd., a global media intelligence provider, announced Thursday it has agreed to acquire Adams Media Research, a Carmel, Calif.-based supplier of data and market analyses.

Financial terms of the deal, which is expected to close by the end of this month, were not disclosed.

“This is a hugely significant deal for both companies at a crucial time in the sector,” said Allan Hardy, Screen Digest’s managing director, in a statement. “Media players across the world are experiencing changes of seismic proportions, and we now offer more expertise, more data and broader geographic coverage to assist them in running their businesses than anyone else.”

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