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BtoB

Third Screen Media to launch MADX/Agency

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March 31 Boston—Third Screen Media said it will launch MADX/Agency, a software product suite that links advertisers, publishers and wireless carriers together on a common advertising platform. The software will provide advertisers and agencies access to mobile advertising inventory and campaign management. Features include audience planning, targeting, delivery and reporting. The software is set to be rolled out in the next few weeks.
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