Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Search budgets, performance continue to grow

Published on .

San Jose, Calif.—Spending on search marketing campaigns continues to rise, with a growing emphasis on mobile devices because of their stronger conversion rates, according to a report from Adobe Systems. According to the company's "Q2 2012 Global Digital Advertising Update," paid-search budgets in the U.S. increased 13% in the second quarter of the year, compared with the year-earlier period, with paid-search return on investment increasing 23%. Mobile traffic, notably from tablets, continued to provide a significant opportunity for advertisers, according to the report. Tablet cost-per-click remains lower than on desktop computers, but with conversion rates 20% higher. Adobe's study was based on a Q2 analysis of data from more than 5,000 companies using the Adobe Digital Marketing Suite.
Most Popular
In this article: