Search companies announce new capabilities, new technologies

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New York—Several search engine marketing companies made announcements Monday in conjunction with the kick-off of Jupiter's Search Engine Strategies conference.

Search agency 360i announced it has acquired SearchIgnite, a search management software company. Kanoodle announced it has launched BrightAds RSS, which will provide a way for advertisers to widen their content-targeted reach with sponsored links that will appear in RSS feeds.

IMPAQT has created Intelligent Landing Pages, a technology that delivers targeted rich media pages when the user selects a paid keyword ad. It also captures click rates in real time.

Net Applications will announce Tuesday that it is adding click fraud reporting to its HitsLink Enterprise Web site statistics and keyword analytics tool. The new feature is designed for pay-per-click advertisers that conduct campaigns on both Google and Yahoo!

—Carol Krol

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