Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Search company launches local pay-per-call service

Published on .

Fort Myers, Fla.—FindWhat.com, a search marketing company, Tuesday announced it will launch a new advertising service to marketers that uses phone calls rather than clicks to tabulate payment.

Called FindWhat.com pay-per-call, the service will be offered through Ingenio, a pay-per-call technology company. With the service, advertisers only pay when someone calls them by phone after seeing their ad in search engine results.

"It doesn’t require a business to have a Web site to take advantage of the growing online advertising market and benefits, now on a local basis," said Ian S. Gertler, a FindWhat.com spokesman.

—Carol Krol

Most Popular
In this article: