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New search engine launched to find radio ads

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New York—A new search engine service allows radio listeners to relocate online radio ads by searching for keywords or product information, as well as stations, dial positions and locations. RadioAds.com said the service will help radio advertisers maximize their investments, since interested listeners may often want to re-listen to an ad and dig further into its details. RadioAds.com, a free service to advertisers who register, will be available for listener searching beginning Nov. 27, the company said. It will be accessible from computer Web browsers and Web-enabled mobile devices. Reports to advertisers include response rates and keyword search tracking that shows what words listeners use to find ads. —Christopher Hosford
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