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BtoB

Most search engines see drop-off in queries, to Google's benefit

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New York—Search activity has taken a holiday this fall, with total queries falling 2% in October, compared with the year-earlier period.

However, according to the just released study by Nielsen Online, search powerhouse Google saw an increase of 8.1% in search queries in the year-over-year comparison, enabling it to snare 61.2% of all search activity. Among the search engine companies that experienced falloffs in queries were: Yahoo (down 12% from October 2007), MSN/Windows Live Search (-19%), Ask.com (-22.9%), My Web Search (-38.2%) and Dogpile.com Search (-30.5%).

Two small search players saw healthy gains in October, with queries up 14.5% on AOL Search and 92.8% on AT&T Worldnet Search from the year-earlier period.

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