Search expenditures to grow 16% this year

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Wakefield, Mass.—The North American search marketing industry will grow by 16% this year, with paid search expenditures increasing from $16.6 billion in 2010 to $19.3 billion this year, according to a new study from the Search Engine Marketing Professional Organization.

The study, based on an online survey conducted in February and March of more than 900 companies and agencies, also determined that 47% of North American companies are using Facebook for pay-per-click search campaigns, which the company said represented a “significant challenge” to Google's dominance of this sphere.

Mobile search continues to attract attention, with 40% saying that the growth of the mobile internet was “highly significant,” an increase from 26% last year.

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