Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Search marketers wear many hats, study says

Published on .

Watertown, Mass.—Search engine marketers perform, on average, five job functions in addition to search engine marketing, according to a new study from JupiterResearch.

The study, sponsored by search engine marketing company iProspect, found many organizations are not dedicating employees to manage the fast-growing channel full time.

Web design was cited by more than half (58%) as a nonsearch function performed by search marketers, followed by e-mail advertising, listed by 57% of respondents as an additional function performed. Other responsibilities listed included: print advertising (28%), direct mail (22%), radio (9%), television (7%) and outdoor advertising (4%).

In addition, 26% of search engine marketers handle IT functions.

—Carol Krol

Most Popular
In this article: