Shar VanBoskirk, VP-principal analyst at Forrester Research, argues that
advances in search marketing automation technologies, as well as lower
costs, will provide competition to ad agencies in the future. She points
to technology company Altruik, which she says charges a $7,500
installation fee plus a $500 to $2,000 monthly fee to guarantee
rankings. “Pretty nice price compared to $150,000-200,000/site pricetag
standard for most agencies,” VanBoskirk writes this week in her blog.