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BtoB

Searches fail 30% of the time, according to Outsell study

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Burlingame, Calif.—Thirty percent of Internet searches are deemed a failure, according to a report released Monday by Outsell, a research company for content providers.

The report, “2006 User Update—How Information Providers Can Keep Pace With User Demands for Time-Saving Solutions,” also revealed that on-the-job users are spending more time to find information. Users spend about 12 hours a week on search, up from 10.9 hours measured in last year’s report.

The study was based on interviews with 7,000 professionals in academic, corporate, government and health care settings conducted from November to February.

—Carol Krol

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