SeeWhy raises additional funding from current shareholders

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Andover, Mass.—Web site conversion company SeeWhy Inc. has gained $2 million in a second round of funding from several of its current shareholders, in a deal facilitated by venture capital company Delta Partners. The new funding adds to the $4.5 million the company secured in May.

SeeWhy’s Abandonment Tracker Pro tracks in real time users who abandon e-commerce shopping carts, registration forms, white paper download processes and other online conversion procedures, to aid in follow-up remarketing activities.

In September, SeeWhy cut deals with integrated marketing automation company Silverpop and e-mail marketing company ExactTarget to add its Abandonment Tracker technology to those companies' marketing offerings.

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