"The market is going through another round of consolidation fueled by optimism, which is enabled by a lot of cash reserves, and it's feeding into a lot of growth," said Gary Stein, senior analyst at Jupiter Research.
Among the deals that have been done in just the last five months are:
n E-mail marketer Digital Impact acquired Marketleap-a paid inclusion, pay for placement and search engine optimization marketing services company-in July.
n FindWhat, a second-tier search engine, merged with eSpotting, a paid search marketer, in July.
n aQuantive, an interactive marketing company and parent of Avenue A, Atlas DMT and Atlas One Point (formerly GoToast), acquired sbi.razorfish, a Web development company, in June.
n DoubleClick acquired Performics, a search engine marketing company, in June.
n Ask Jeeves acquired Interactive Search Holdings-which has Web properties including My Way, My Search, My Web Search and iWon-in March. -Carol Krol