SEMDirector announces partnerships, expanded products at SES Conference & Expo

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San Jose, Calif.—SEMDirector, a search automation software company, this week announced it has formed partnerships with both DoubleClick and WebTrends. The software company also announced it released expanded versions of its Organic Insight and Paid Insight products. The announcements were made at the Search Engine Strategies Conference & Expo here.

DoubleClick’s DART Search paid search campaign management tool and WebTrends’ marketing analytics and automated paid search optimization tool will each be integrated with SEMDirector’s software to enable clients to automate the process of monitoring search campaign performance.

“Our clients want the data available with these two partners in their SEMDirector platform,” said Russ Mann, CEO of SEMDirector.

Mann said the alliances with DoubleClick and WebTrends are just the latest in its partnership deals. He expects to partner with additional companies when appropriate to “complete the ecosystem required to provide global 2000-scale clients with a robust and comprehensive end-to-end suite of search marketing solutions.”

—Carol Krol

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