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BtoB

SEMPO adds research center

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New York—The Search Engine Marketing Professional Organization, a nonprofit group for search marketing professionals, announced the launch of the SEMPO Research Center. Researchers are encouraged to submit their research, which will undergo a “rigorous evaluation process” by a SEMPO panel. If approved, it will be stored in the Research Center, which is accessible through SEMPO’s Web site. Among the types of research SEMPO is seeking are white papers, case studies and articles that further knowledge of SEM.
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