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BtoB

Semprius names Arketi Group AOR

Published on .

Durham, N.C.—Semprius, a solar panel manufacturer, has named Arketi Group, Durham, N.C., as its marketing and PR agency of record. Arketi will be responsible for developing PR and digital marketing campaigns to position Semprius as the leader in high-efficiency solar modules. The campaign will target consumers and businesses. Billings were undisclosed.
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