The proposed legislation backed by Sens. Kerry (D-Mass.) and McCain (R-Ariz.) would require companies to gain Internet users' permission to share data with third parties for advertising purposes and to provide users access to data collected about them. It would join other recommended bills proposed by Democratic congressmen.
The senators' proposed legislation adds to other efforts to enact “do not track” restrictions on data collection and the unregulated use of behaviorally targeted advertising.