×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Sens. Kerry, McCain float online privacy bill

Published on .

Washington, D.C.—In a move indicating new bipartisan support for legislation to restrain online advertisers' use of customer data, U.S. Senators John Kerry and John McCain are proposing legislation that would create an “online privacy bill of rights.”

The proposed legislation backed by Sens. Kerry (D-Mass.) and McCain (R-Ariz.) would require companies to gain Internet users' permission to share data with third parties for advertising purposes and to provide users access to data collected about them. It would join other recommended bills proposed by Democratic congressmen.

The senators' proposed legislation adds to other efforts to enact “do not track” restrictions on data collection and the unregulated use of behaviorally targeted advertising.

Most Popular
In this article: