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SEO vs. branding

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In a guest post on the “AdRants” blog, Andy Havard argues that branding is higher priority than search engine optimization wizardry. The post is provactively titled, “SEO is for tail chasers. Brand awareness is for pack leaders.” Havard, who is a marketing executive at a video production company based in the U.K., makes a number of good points, such as this one: “If a user already knew about you to begin with they wouldn't have to go to a search engine to begin with, meaning you could avoid having to duke it out against millions of other global organisations for your keywords and phrases altogether,” he wrote.
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