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BtoB

Service launches to assist auto dealers

Published on .

Newgen Results Corp. unveiled Tuesday a new spin-off company designed to assist automobile dealers in marketing on the Internet. Carabunga.com will be a wholly owned subsidiary of Newgen, which sells computer systems to help dealers run their internal operations. Carabunga.com, San Diego, will supply dealers with internal software and Web services for managing customer relationships, including applications designed to serve sales, service and used-car departments. It will launch by October a Web site, dubbed e-PROMOTIONS, which can be used to develop and schedule direct mail, e-mail or telephone marketing campaigns.
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