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BtoB

Sex still sells on Super Bowl Sunday

Published on .

New York—Despite the furor over Janet Jackson's "wardrobe malfunction" at halftime during last year's Super Bowl, sex apparently still sells during the annual telecast, judging from the three advertisers that generated the most online traffic after their commercials aired.

Online domain registry GoDaddy.com, whose ad mocked government censorship in the wake of the Jackson incident, had the highest increase in traffic to its site. According to Hitwise, an online data monitoring service, Internet visits to godaddy.com spiked 260.21% on Sunday.

Cialis.com, a Web site for the erectile dysfunction drug, came in second, with a 155.41% increase in traffic.

Tabasco.com placed third, with a 118.57% increase after running an ad featuring a bikini-clad actress.

—Carol Krol

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