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Shame on you, AOL!

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SHAME ON YOU, AOL. THE COMPANY TAKES DUBIOUS TOP HONORS in MSN Money's second annual Customer Service Hall of Shame, a ranking of companies with the worst customer service based on a nationwide online survey of more than 7,000 people in the U.S. commissioned by MSN Money and conducted in March by Zogby International. Almost half (47%) of the people surveyed ranked AOL's customer service as “poor.” AOL didn't make the list last year, but its corporate sibling Time Warner Cable did. Comcast landed in second place, with 42% rating its customer service as poor; that's up from its third place spot in last year's inaugural survey. Sprint headed in the other direction: It landed in third place this yeaZ, with 39% citing its customer service as poor, down from last year's first-place honors. Rounding out the top five were Abercrombie & Fitch, with 38% citing its service as poor, and Qwest, which garnered 34%. MSN Money pointed out that AOL, Comcast, Sprint and Qwest all fit the profile of companies dominating the top 10 list: communications companies and banks that provide complex and sometimes highly technical products. That, of course, does not explain Abercrombie, which gets it reputation from its retail customer service, which ought to be a no-brainer. (It starts with, “May I help you?”) According to comments on the MSN Money comment board, we should blame the apathetic 17-year-old store clerks.
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