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BtoB

Sharon Rowlands, CEO, Penton Media

Published on .

Most Popular
What: CEO
Where: Penton Media, New York
Why: Rowlands, a former Thomson executive, was brought in to change the culture at Penton, which had long emphasized print ad sales. Efforts to foster consultative selling and marketing services have been complicated by Penton’s restructuring. Insiders say the company still generates at least 55% of its revenue from print, but titles such as Registered Rep. provide a blueprint for generating more interactive revenue.
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